
I believe El-Toro is a significant part of Baytown. Not only have they been servicing out delicious Tex-Mex food since the sixties, they also have been employing Baytonians. There are two other locations in Baytown, one off Bayway Dr. and the newest off Garth Rd. Doyle Hingle which manages the El-Toro off Garth Rd. and helps part time at the Decker location said that El-Toro is a major contributor to the community. For example every year they donate chips and salsa to the Regional Blood Center for the persons giving blood. They also donate to Project Graduation for high schools in the community. El-Toro is always giving back to the community and Mr. Eugene Ybarro the owner, wouldn’t have it any or way. As told by Mr. Hingle, Mr. Ybarro would give the shirt off his back to a person in need.
The History of El-Toro
I used to think that the El-Toro restaurant that is located on Decker Drive was the original, but found out that, that location opened later in 1968. It had taken the place of a fried chicken restaurant that had gone out of business. After speaking with John Mays, El-Toro’s marketing director, I also found out the original El-Toro restaurant was opened in Clute, Texas in 1960. It was a Mexican restaurant that went out of business and Eugene Ybarra had bought out. There are a few stories of how they got the “El-Toro” name. One is that, that was the original name of the Mexican restaurant Mr. Ybarra bought out in Clute, Texas. The second story is that on a certain Looney Tunes cartoon there is a bull and above his pen was the name “El-Toro”. The font on the bull’s pen and the restaurant’s are exactly the same. I personally like the Looney Tunes story best.
Eugene Ybarra, started two of his sons, Roland and Moses at a young age in the restaurant business. A small task of making tamales was their first experience in the business, while enjoying one of the perks of free sodas. The sons also experienced the openings and closings of new El-Toro restaurants, while some were successful and others went belly up, there were the good times and the bad. One of those times, was in the mid eighties, when the oil industry had started to decline and so did the business. The idea of putting out coupons and specials for customs, kept them afloat. Through it all they stuck with it alongside their father, Mr. Ybarra. Now older and joined by their other 5 brothers and one sister the El-Toro restaurants have thrived and expanded to 21 locations. Mr. Eugene Ybarra still runs the business along with his wife, Alice.

After moving to Crosby in March of 2001 and the fast growth of Atascocita, I rarely visited Baytown, much less the south end of Garth Rd. It wasn’t until I decided to go back to school, that I would revisit Baytown. On my first trip to Lee College to register I passed up El-Toro. I couldn’t help but think back when I was a child and not a worry in the world, just excited to be out eating with my family. Never thinking I would ever get married, have children or lose a parent. The times we shared at El-Toro were happy memories. As I drive past El-Toro twice a week on my way to Lee College, I see the parking lot full. This is a good sight for me; where the little girl once visited and where I can take my children where it can become part of their memories as well.
No comments:
Post a Comment